Tackling Tomorrow's Challenges With NFC Mobile Payment in Public Transport System

Authors

  • Dazmin Daud School of Business, Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia
  • Rohana Sham Asia Pacific University of Technology and Innovation
  • Kah Mun Lee School of Business, Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia
  • Kar Weng Chong School of Business, Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia
  • Maricel Co Supply Chain Performance Section, Property Control and Inventory Unit, United Nations, West Africa

Abstract

This study delves into Near Field Communication (NFC) mobile payment for Kuala Lumpur's public transit, focusing on public Awareness and attitudes. Through an online survey, 333 completed responses were gathered from Kuala Lumpur residents. Statistical analysis, including Cronbach's Alpha Reliability Test, Spearman's Correlation Coefficient Analysis, Descriptive Analysis, and Multiple Linear Regression Analysis revealed significant positive correlations between Awareness, Attitude, and NFC adoption for public transportation. Results highlight a strong association between Attitude and NFC adoption inclination, indicating widespread Awareness and favorability. These insights are crucial for policymakers and stakeholders implementing NFC technology in Kuala Lumpur's public transport system.  

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Published

2024-05-11

How to Cite

Daud , D., Sham, R., Lee , K. M., Chong, K. W., & Co, M. (2024). Tackling Tomorrow’s Challenges With NFC Mobile Payment in Public Transport System . Environment-Behaviour Proceedings Journal, 9(29). Retrieved from https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5982

Issue

Section

Travel / Transportation Environment

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