@article{Tahir_Ahmad_Mohammad Reevany Bustami_Siti Nur Fathanah Abd Hamid_Muhammad Zamri_Ratna Mulyany_2022, title={ Generation Z’s Perception of Fast Food’s Product Safety, Nutrition, and Health}, volume={7}, url={https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/3441}, DOI={10.21834/ebpj.v7i20.3441}, abstractNote={<p><a style="cursor: pointer;" href="https://crossmark.crossref.org/dialog?doi=10.21834/ebpj.v7i20.3441&domain=ebpj.e-iph.co.uk&uri_scheme=http%3A&cm_version=v2.0" data-target="crossmark"><img src="https://ebpj.e-iph.co.uk/xmark.jpg" alt="" /> </a></p> <p>The rapid growth of the fast food industry is associated with an extravagant trend of fast food consumption, especially among the young generation. This study investigates how Generation Z perceives the key factors to determine fast food’s product safety, nutrition, and health. The theory of Stakeholder is employed to explain the responsibility of businesses to their stakeholders and four key factors, including economic, legal, ethical, and philanthropic are adapted from Carroll’s CSR pyramid. 330 respondents responded to the survey. The result reveals that the four key factors elicited a significantly positive response to fast food’s product safety, nutrition, and health.  </p> <p>Keywords: Generation Z; Fast food; Nutrition; Health</p> <p><em>eISSN: 2398-4287 </em><em>© 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.</em></p> <p>DOI: <a href="https://doi.org/10.21834/ebpj.v7i20.3441">https://doi.org/10.21834/ebpj.v7i20.3441</a></p>}, number={20}, journal={Environment-Behaviour Proceedings Journal}, author={Tahir, Nor Suziwana and Ahmad, Yarina and Mohammad Reevany Bustami and Siti Nur Fathanah Abd Hamid and Muhammad Zamri, Nor Ezatie Mukminah and Ratna Mulyany}, year={2022}, month={Jun.}, pages={3–10} }