Harun, M.F., Zulkefli, M.Y., Mahsan, I.P., Mat Alim, M., Zainodin, W. and Abdul Fuad, A.F. 2025. Understanding Non-Muslim Perceptions: A qualitative exploration of brand image and purchase intentions toward halal brands . Environment-Behaviour Proceedings Journal. 10, SI34 (Nov. 2025), 3–8. DOI:https://doi.org/10.21834/e-bpj.v10iSI34.7447.