Haron, H., Ahmad, N.N., Saa’din, I., Ithnin, H.S. and Setyawan, R.R. 2023. Role of Brand Awareness on Marketing and Purchase Intention in Service-Based Businesses . Environment-Behaviour Proceedings Journal. 8, 26 (Oct. 2023), 51–57. DOI:https://doi.org/10.21834/e-bpj.v8i26.5152.