Rasiah, R., Song, L., Kanjanapathy, M. and Chong, K.M. 2023. Towards a Greener Future: Exploring Factors Influencing Green Purchase Intention and Pro-Environmental Behavior among Young Consumers . Environment-Behaviour Proceedings Journal. 8, 26 (Oct. 2023), 367–374. DOI:https://doi.org/10.21834/e-bpj.v8i26.5155.