Sahari, N., Othman, A.A., M.Ali, N., Djajanti, A. and Kamarolzaman, N. 2024. Unravelling the Impact of Visual Merchandising on Consumer Impulse Buying Behaviour in Hypermarket . Environment-Behaviour Proceedings Journal. 9, 28 (Mar. 2024), 39–45. DOI:https://doi.org/10.21834/e-bpj.v9i28.5874.