Wan Ismail, W. R., Mazlan, N. H., Rahim, N., & Abu Bakar, A. R. (2023). Halal Malaysia Brand Image: Analyzing the impact of negative publicities using implicit and explicit measure. Environment-Behaviour Proceedings Journal, 8(SI14), 97–104. https://doi.org/10.21834/e-bpj.v8iSI14.5058