HARUN, M. F.; ZULKEFLI, M. Y.; MAHSAN, I. P.; MAT ALIM, M.; ZAINODIN, W.; ABDUL FUAD, A. F. Understanding Non-Muslim Perceptions: A qualitative exploration of brand image and purchase intentions toward halal brands . Environment-Behaviour Proceedings Journal, [S. l.], v. 10, n. SI34, p. 3–8, 2025. DOI: 10.21834/e-bpj.v10iSI34.7447. Disponível em: https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/7447. Acesso em: 18 feb. 2026.