HARUN, Mohd Fauzi; ZULKEFLI, Mohd Yusof; MAHSAN, Ida Puteri; MAT ALIM, Muliyati; ZAINODIN, Wan; ABDUL FUAD, Ahmad Farid. Understanding Non-Muslim Perceptions: A qualitative exploration of brand image and purchase intentions toward halal brands . Environment-Behaviour Proceedings Journal, [S. l.], v. 10, n. SI34, p. 3–8, 2025. DOI: 10.21834/e-bpj.v10iSI34.7447. Disponível em: https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/7447. Acesso em: 23 oct. 2026.