AZMAN , A. B.; ABDUL MAJID , M. A.; ABDULLAH , A. S.; MAHUSAIN, M. A.; SABRI , K. N. Exploring Viral Marketing Strategies in the Restaurant Industry: A phenomenological study. Environment-Behaviour Proceedings Journal, [S. l.], v. 10, n. SI43, p. 11–18, 2025. DOI: 10.21834/e-bpj.v10iSI43.7720. Disponível em: https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/7720. Acesso em: 15 feb. 2026.