Muhammad, Rosmaliza, Norazmir MD Nor, Norhayati Mat Yusoff @ Mohd Yusof, and Al Mukhlas Fikri. 2024. “Assessing the Market Potential of Mamachef’s Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets”. Environment-Behaviour Proceedings Journal 9 (28):33-37. https://doi.org/10.21834/e-bpj.v9i28.5905.