Azman , A. B., Abdul Majid , M. A., Abdullah , A. S., Mahusain, M. A. and Sabri , K. N. (2026) “Exploring Viral Marketing Strategies in the Restaurant Industry: A phenomenological study”, Environment-Behaviour Proceedings Journal, 10(SI43). Available at: https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/7720 (Accessed: 27 January 2026).