M. F. Harun, M. Y. Zulkefli, I. P. Mahsan, M. Mat Alim, W. Zainodin, and A. F. Abdul Fuad, “Understanding Non-Muslim Perceptions: A qualitative exploration of brand image and purchase intentions toward halal brands ”, E-BPJ, vol. 10, no. SI34, pp. 3–8, Nov. 2025.