Balinese Perception towards Healthy Green Hotel Implementation in Bali

Deddy Kurniawan Halim

Abstract


Green Hotel is a green building which designed, constructed and operated in order to reduce negative impacts of climate change and to make positive health impact for the visitors who stay in it. Green building is pro-environment and improves a quality of human life. The objectives of this study are; 1) to see the level of understanding of those involved in green hotel in Bali regarding the importance of Green hotel certification endorsed by the Ministry of Tourism of the Republic of Indonesia with the help of Green Building Council Indonesia, 2) to identify the challenges and obstacles that hinder the implementation of green hotel movement, and 3) to know the perceptions and expectation of the stakeholders.

This study elaborates the challenges of Green Hotel implementation based on Green Hotel Guidelines issued by The Ministry of Tourism of the Republic of Indonesia using Importance-Performance Analysis. The results reveal the gap between perception and expectation of the stakeholders towards Green Hotel, and show different understandings on the aspects measured. There are also two stakeholder groups that hinder the implementation of green hotel and make green hotel are slow to be developed in Bali. However, the other remaining stakeholder groups perceive that green hotel can be applied in Bali but need to be intensively promoted and socialized thru training and education as well as massive campaigns.

Gap Analysis is used by utilizing the questionnaire through Importance-Performance Analysis (IPA), a simple graphical tool to streamline strategies of Green Hotel based on the expectation (importance) and perception (performance) of the stakeholders. The IPA refers to the gap between "where we are" (the present state) and "where to be" (the target state) and known as quadrant analysis. The measurement of expectation is presented on the vertical axis (Y) while perception is presented on the horizontal axis (X) in a two-dimensional matrix where the crossing point (X, Y) is (0.68, 0.82) for the scale of 0,00 (unexpected/disagree) to 1,00 (expected/agree).

The study also found that not all aspects are in expected quadrants (1,2,3), the aspect of Material Resources & Cycles is seen not important (quadrant 4) and only Energy Efficiency & Conservation is highly prioritized and seen to be related with Health issue.

eISSN: 2398-4287© 2019. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.


Keywords


Green Hotel; Green Hotel Guidelines, Gap Analysis

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References


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DOI: https://doi.org/10.21834/e-bpj.v4i10.1600

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