Appropriate Competencies and Skillset for Graphic DesignGraduates: e-Portfolio

Abstract

Emerging technological environments and social media networking have led many design companies in Malaysia to select qualified employees with the required skillset. Towards this, graphic design graduates must have an individual portfolio but placing them for a job with relevant skills requirements is not easy. Thus, this paper aims to ascertain the competencies and skillset required by employers. The researcher analyzed 30 internet job advertising to determine three key competencies and skill sets connected with the study’s objectives. The findings are highly beneficial for the Graphic Design graduates towards meeting the employers’ expectations.

Keywords: Competencies; Skillset, Graphic design; e-Portfolio

eISSN: 2398-4287 © 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v6iSI6.3045