Digital Manipulation: Portraying the word Haram of smoking (Cigarette & e-Cigarette)

Abstract

This paper explores the effectiveness of implementing image manipulation techniques and its capability to legitimize and portray the word Haram of smoking cigarettes and e-cigarettes, which was started in fatwa 1995 and 2015, through creative photography. It shows how creativity can be entrenched by adding the manipulation technique in photography and bringing different perspectives and directions to the viewers. The paper will define the ethics of implementing the manipulation technique in photography and study its requirements and impacts. It could help contrive anti-smoking advertisements that stated that smoking is Haram among Muslims.

Keywords: Digital Manipulation, Fatwa Haram of Smoking, Cigarette, e-Cigarette

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7iSI7.3832