E-Wallet use in Concert Ticket Purchase: The efficiency, security, and satisfactory


  • Syrul Azlan Shahrom Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Juwairiyah Zakaria Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Soo Wincci Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia




E-wallet, Online Ticket Purchase , Music Business, Music Industry


Due to the evolution of financial technology in recent years, the number of E-wallet cashless transactions has increased significantly. Payment services have grown increasingly significant in Malaysians' everyday life with the introduction of E-wallets in the country, owing to a variety of planned and accidental occurrences. The goal of this research is to discover the efficiency, security, and satisfaction of E-wallet use in concert ticket purchases. The objectives of this study are to analyze the effectiveness of E-wallets in concert ticket purchasing and to investigate the impacts of E-wallet usage in the music business. The methodology used in this research is the SWOT analysis. The finding reveals that the use of an E-wallet is efficient (saves energy and cost) and (attracts and expands the marketability of ticket sales.). With a low level of risk, an e-wallet has more excellent protection and increases the level of security. Online purchasing satisfies the buyers with valuable benefits and rewards, as well as improves consumers' budgeting. The use of E-wallets generates income for musicians as well as contributes to the reform of the system in the business of buying and selling in the Malaysian music industry.


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How to Cite

Shahrom, S. A., Zakaria, J., & Wincci, S. (2022). E-Wallet use in Concert Ticket Purchase: The efficiency, security, and satisfactory. Environment-Behaviour Proceedings Journal, 7(SI9), 537–542. https://doi.org/10.21834/ebpj.v7iSI9.3954