E-Wallet use in Concert Ticket Purchase: The efficiency, security, and satisfactory

Syrul Azlan Shahrom; Juwairiyah Zakaria; Soo Wincci

doi:10.21834/ebpj.v7iSI9.3954

Authors

Syrul Azlan Shahrom Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Juwairiyah Zakaria Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Soo Wincci Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI9.3954

Keywords:

E-wallet, Online Ticket Purchase , Music Business, Music Industry

Abstract

Due to the evolution of financial technology in recent years, the number of E-wallet cashless transactions has increased significantly. Payment services have grown increasingly significant in Malaysians' everyday life with the introduction of E-wallets in the country, owing to a variety of planned and accidental occurrences. The goal of this research is to discover the efficiency, security, and satisfaction of E-wallet use in concert ticket purchases. The objectives of this study are to analyze the effectiveness of E-wallets in concert ticket purchasing and to investigate the impacts of E-wallet usage in the music business. The methodology used in this research is the SWOT analysis. The finding reveals that the use of an E-wallet is efficient (saves energy and cost) and (attracts and expands the marketability of ticket sales.). With a low level of risk, an e-wallet has more excellent protection and increases the level of security. Online purchasing satisfies the buyers with valuable benefits and rewards, as well as improves consumers' budgeting. The use of E-wallets generates income for musicians as well as contributes to the reform of the system in the business of buying and selling in the Malaysian music industry.

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