Designing Product Gestalt: Semiotic and semantic influences of ablution development


  • Rusmadiah Anwar National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Diana Mohamed Raif National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia



Product Gestalt, Design Semantic, Design Thinking, Ablution


Product gestalt is a way of thought explaining how the designer's brain perceives design in its immediate development process and environment. Any endeavor to create product gestalt requires aesthetic, technical, including the chasm and fuzzy design approach. This paper thus attempts to provide a usable direction to researcher discuss fundamental demands on structuring a new concept with the design principles and monitoring used for concept resolution strategy. The organization of design gestalt is based on the correlated ablution sub-function with semantic and semiotic representation. It is a principle in exploring several concept developments with possible configurations of ablution prototypes.


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How to Cite

Anwar, R., & Mohamed Raif, D. (2022). Designing Product Gestalt: Semiotic and semantic influences of ablution development. Environment-Behaviour Proceedings Journal, 7(SI9), 169–176.