A Comparative Study for Eco lodges Architecture to Brand Position Wellness Destinations in Egypt


  • Rasha El-Shiaty Architecture Department, Faculty of Fine Arts, Helwan University, Egypt
  • Ahmed Mostafa Enan Professor, Architecture Department, Faculty of Fine Arts, Helwan University, Egypt
  • Ahmed Yehia Esmail Professor, Architecture Department, Faculty of Fine Arts, Helwan University, Egypt




Eco-lodge Architecture, Brand Positioning, Wellness, Baharyia Oasis


This research aims to identify the architectural features of Baharyia Oasis in Egypt to promote the wellness potentials of the destination through developing an eco-lodge architectural image using a brand positioning strategy. The study adopts a comparative methodology to evaluate the architectural elements of Qaser el Bawiti in Baharyia Oasis, Egypt, and Banasura Hills in Kerala, India. As a result, the study proposes a brand positioning strategy for wellness eco-lodges using the architectural identity of the destination.


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How to Cite

El-Shiaty, R., Enan, A. M. ., & Esmail, A. Y. . (2023). A Comparative Study for Eco lodges Architecture to Brand Position Wellness Destinations in Egypt. Environment-Behaviour Proceedings Journal, 8(23), 95–103. https://doi.org/10.21834/ebpj.v8i23.4457