A Comparative Study for Eco lodges Architecture to Brand Position Wellness Destinations in Egypt

Rasha El-Shiaty; Ahmed Mostafa  Enan; Ahmed Yehia  Esmail

doi:10.21834/ebpj.v8i23.4457

Authors

Rasha El-Shiaty Architecture Department, Faculty of Fine Arts, Helwan University, Egypt
Ahmed Mostafa Enan Professor, Architecture Department, Faculty of Fine Arts, Helwan University, Egypt
Ahmed Yehia Esmail Professor, Architecture Department, Faculty of Fine Arts, Helwan University, Egypt

DOI:

https://doi.org/10.21834/ebpj.v8i23.4457

Keywords:

Eco-lodge Architecture, Brand Positioning, Wellness, Baharyia Oasis

Abstract

This research aims to identify the architectural features of Baharyia Oasis in Egypt to promote the wellness potentials of the destination through developing an eco-lodge architectural image using a brand positioning strategy. The study adopts a comparative methodology to evaluate the architectural elements of Qaser el Bawiti in Baharyia Oasis, Egypt, and Banasura Hills in Kerala, India. As a result, the study proposes a brand positioning strategy for wellness eco-lodges using the architectural identity of the destination.

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