Service Quality on KPR iB Customer Satisfaction BRI Syariah Pekanbaru
DOI:
https://doi.org/10.21834/e-bpj.v8iSI14.5064Keywords:
Service Quality, Customer Satisfaction, BRI SyariahAbstract
This study examines the effect of service quality on KPR iB customer satisfaction at the BRI Syariah Pekanbaru Branch. It was designed as a descriptive quantitative study using simple linear regression analysis. The population in this study was all customers of KPR iB at the BRI Syariah Pekanbaru Branch, amounting to a total sample of 92 respondents. A questionnaire was distributed to obtain the data. The results showed that service quality significantly affected customer satisfaction, with a significance value of 0.000 and a T-count value of 4.806.
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Copyright (c) 2023 Zulkifli Zulkifli, Zulfadli Hamzah, Mufti Hasan Alfani, Muhammad Arif
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