Implementation of the Blue Ocean Strategy in Waqf Development in Malaysia

Sakinatul Raadiyah Abdullah; Surita Hartini Mat Hassan; Noor Syahidah Mohamad Akhir; Salimah Yahaya

doi:10.21834/e-bpj.v8iSI14.5066

Authors

Sakinatul Raadiyah Abdullah Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Kampus Sungai Petani, Merbok, Kedah, Malaysia
Surita Hartini Mat Hassan cademy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM) Cawangan Pahang, Kampus Raub, Pahang, Malaysia
Noor Syahidah Mohamad Akhir Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Kampus Sungai Petani, Merbok, Kedah, Malaysia
Salimah Yahaya Academy of Contemporary Islamic Studies, Universiti Teknologi MARA (UiTM) Cawangan Terengganu, Kampus Dungun, Terengganu, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI14.5066

Keywords:

Waqf, Blue Ocean Strategy, Development Waqf

Abstract

Waqf is an important instrument for socio-economic development. Blue Ocean Strategy is a global approach that combines creativity and innovation. This initiative also exists in the implementation of waqf development. The objective is to identify experts' views on the strategy's potential implementation in Malaysia's waqf development. Data collection was obtained through interviews with experts involved in managing waqf. They analyzed using the content analysis method. The study found waqf and the Blue Ocean Strategy can be combined to maximize benefits to society and the country. The integration of both strategies helps in the development of waqf assets and provides benefits.

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