Diffusion of Innovation of E-Commerce among Service Sector SMEs in Malaysia During and Post-Pandemic Covid-19: A qualitative approach


  • Mc Jeanet Lempisik a.k.a Marx University Teknologi Mara (UiTM), Kota Kinabalu, Sabah, Malaysia
  • Mohd Adzwin Faris Niasin University Teknologi Mara (UiTM), Kota Kinabalu, Sabah, Malaysia




E-commerce, SMEs, Pandemic Covid-19, Diffusion of Innovation


This study investigates the critical determinant for e-commerce adoption in Malaysian SMEs. It aims to see how the adoption of e-commerce influenced the food and beverages service sector in Malaysian SMEs during the COVID-19 pandemic and to find out the benefits SMEs have gained from the implementation of e-commerce in Malaysia since the outbreak of the pandemic. Theoretically, the study develops an integrated framework to better understand e-commerce adoption in SMEs. At the same time, it leads to several significant findings that provide stakeholders with insight for developing appropriate strategies and policies to enhance the diffusion of e-commerce in Malaysia.


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How to Cite

Lempisik a.k.a Marx, M. J., & Faris Niasin , M. A. (2023). Diffusion of Innovation of E-Commerce among Service Sector SMEs in Malaysia During and Post-Pandemic Covid-19: A qualitative approach . Environment-Behaviour Proceedings Journal, 8(SI15), 31–36. https://doi.org/10.21834/e-bpj.v8iSI15.5073