Do they Intend to save? Saving behaviour intention among urban dwellers from low-income households
Keywords:Savings Behaviour Intention, Attitude Towards Saving, Subjective Norm, Perceived Behavioural Control
This study examines the level of saving behaviour intention among the households. Motivated by Ajzen’s Theory of Planned Behaviour framework, this study also examines the main factor affecting the households’ saving behaviour intention. A total of 148 questionnaires were distributed, and the data collected was analyzed using a descriptive and inferential statistics to meet the objectives of the study. The results suggest a low level of saving behaviour intention among the low-income households. The results also indicate that financial literacy was found to be the main factor influencing saving behaviour intention among the households.
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Copyright (c) 2023 Mohd Nazir Rabun, Nur Nabilah Ahmad Marzuki, Nursalam Abd Mutalib, Muhammad Hanif Othman
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