Evaluating the Academic Trend of Impulse Buying Research on Scopus Publications from 1998 to 2022

Syahida Abd Aziz; Roziyana Jafri; Azyyati Anuar

doi:10.21834/e-bpj.v8iSI15.5105

Authors

Syahida Abd Aziz Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Kedah, Malaysia
Roziyana Jafri Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Kedah, Malaysia
Azyyati Anuar Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Kedah, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI15.5105

Keywords:

Impulse Buying, Bibliometric Analysis, Scopus Database

Abstract

This bibliometric review of research aims to synthesise research trends in the domain of ‘impulse buying’ over the past 25 years. This study utilised extensive bibliometric analysis of articles published in Scopus-indexed journals from 1998 to 2022. It found that research on impulse buying has increased, with over 80% of the relevant documents published since 2013, and most of it in the form of concept papers and empirical research. Despite the low number of publications relating to impulse buying as compared to the publications in other disciplines, it has potential directions for future research.

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