Evaluating the Academic Trend of Impulse Buying Research on Scopus Publications from 1998 to 2022


  • Syahida Abd Aziz Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Kedah, Malaysia
  • Roziyana Jafri Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Kedah, Malaysia
  • Azyyati Anuar Faculty of Business and Management, Universiti Teknologi MARA Cawangan Kedah, Kampus Sungai Petani, Kedah, Malaysia




Impulse Buying, Bibliometric Analysis, Scopus Database


This bibliometric review of research aims to synthesise research trends in the domain of ‘impulse buying’ over the past 25 years. This study utilised extensive bibliometric analysis of articles published in Scopus-indexed journals from 1998 to 2022. It found that research on impulse buying has increased, with over 80% of the relevant documents published since 2013, and most of it in the form of concept papers and empirical research. Despite the low number of publications relating to impulse buying as compared to the publications in other disciplines, it has potential directions for future research.


Applebaum, W. (1951). Studying customer behavior in retail stores. Journal of Marketing, 16(2), 172–178. https://doi.org/10.2307/1247625 DOI: https://doi.org/10.1177/002224295101600204

Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 161–167. https://doi.org/10.1016/s0022-4359(98)90009-4 DOI: https://doi.org/10.1016/S0022-4359(98)90009-4

Clover, V. T. (1950). Relative importance of impulse-buying in retail stores. Journal of Marketing, 15(1), 66–70. https://doi.org/10.1177/002224295001500110 DOI: https://doi.org/10.1177/002224295001500110

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070G DOI: https://doi.org/10.1016/j.jbusres.2021.04.070

French, J., & Koh, S. G. M. (2023, April 9). 'Revenge spenders’ may befuelling inflation. The Star Online. https://www.thestar.com.my/news/focus/2023/04/09/revenge-spenders---may-befuelling-inflation DOI: https://doi.org/10.54377/9c1c-3bdb

Hallinger, P., & Kovačević, J. (2019). A bibliometric review of research on educational administration: Science mapping the literature, 1960 to 2018. Review of Educational Research, 89(3), 335–369. https://doi.org/10.3102/0034654319830380 DOI: https://doi.org/10.3102/0034654319830380

Huggett, S. (2013). Changes to SNIP & SJR metrics: Explanations of two citation indicators used to measure a journal’s impact. Elsevier.

Lord, K. R., Putrevu, S., & Olson, E. A. (2023). Impulsiveness in the grocery store: Psychographic drivers and segments. Journal of Consumer Marketing, 40(3), 328–343. https://doi.org/10.1108/jcm-06-2020-3909 DOI: https://doi.org/10.1108/JCM-06-2020-3909

Malter, M., Holbrook, M., Kahn, B., Parker, J., & Lehmann, D. (2020). The past, present, and future of consumer research. Marketing Letters, 31, 137–149.

doi: 10.1007/s11002-020-09526-8 DOI: https://doi.org/10.1007/s11002-020-09526-8

Meena, S. (2018). Consumer psychology and marketing. International Journal of Research and Analytical Reviews, 5(3), 218–222. https://www.ijrar.org/papers/IJRAR190A044.pdf

Moes, A., Fransen, M., Fennis, B., Verhagen, T., & Van Vliet, H. (2022). In-store interactive advertising screens: The effect of interactivity on impulse buying explained by self-agency. Journal of Research in Interactive Marketing, 16(3), 457–474. https://doi.org/10.1108/JRIM-03-2021-0097 DOI: https://doi.org/10.1108/JRIM-03-2021-0097

Moher, D., Liberati, A., Tetzlaff, J., & Altman, D. G. (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. Open Medicine, 3(2), 123–130. https://doi.org/http://dx.doi.org/10.1016/j.jclinepi.2009.06.005 DOI: https://doi.org/10.1016/j.jclinepi.2009.06.005

Pritchard, A. (1969). Statistical bibliography: An interim bibliography. In North-Western Polytechnic School of Librarianship.

Rodrigues, R.I., Lopes, P., & Varela, M. (2021). Factors affecting impulse buying behavior of consumers. Frontiers Psychology, 12, 1-3. https://doi.org/10.3389/fpsyg.2021.697080 DOI: https://doi.org/10.3389/fpsyg.2021.697080

Sharma, N. (2021). The effects of matching empty ad space color to featured product’s color on consumer buying impulse. Journal of Consumer Marketing, 38(3), 262–271. https://doi.org/10.1108/JCM-10-2019-3477 DOI: https://doi.org/10.1108/JCM-10-2019-3477

Slickdeals. (2022, May 19). Americans have increased their impulse spending by 14% in 2022 compared to 2021, according to annual survey commissioned by Slickdeals. PR Newswire. https://www.prnewswire.com/news-releases/americans-have-increased-their-impulse-spending-by-14-in-2022-compared-to-2021-according-to-annual-survey-commissioned-by-slickdeals-301551014.html

Sohn, Y. S., & Ko, M. T. (2021). The impact of planned vs. unplanned purchases on subsequent purchase decision making in sequential buying situations. Journal of Retailing and Consumer Services, 59, 102–419. https://doi.org/10.1016/j.jretconser.2020.102419 DOI: https://doi.org/10.1016/j.jretconser.2020.102419

Tronier, R. (2022, May 19). America’s Love for Impulse Spending is Going Strong in 2022. Slickdeals. https://money.slickdeals.net/surveys/slickdeals-impulse-spending-survey-2022/




How to Cite

Abd Aziz, S., Jafri, R., & Anuar , A. (2023). Evaluating the Academic Trend of Impulse Buying Research on Scopus Publications from 1998 to 2022. Environment-Behaviour Proceedings Journal, 8(SI15), 37–45. https://doi.org/10.21834/e-bpj.v8iSI15.5105