Visual Communication in Sustainability Action:  Public understanding through human behavior and attitude

Ellyana Mohd Muslim Tan; Valerie Anak Michael; Muhamad Hafiz Hassan; Muhammad Fauzan Abu Bakar

doi:10.21834/e-bpj.v8iSI16.5232

Authors

Ellyana Mohd Muslim Tan College of Creative Arts, Universiti Teknologi MARA, Puncak Alam, Selangor, 42300, Malaysia
Valerie Anak Michael College of Creative Arts, Universiti Teknologi MARA, Cawangan Sarawak, Jalan Meranek, 94300 Kota Samarahan, Malaysia
Muhamad Hafiz Hassan College of Creative Arts, Universiti Teknologi MARA, Cawangan Sarawak, Jalan Meranek, 94300 Kota Samarahan, Malaysia
Muhammad Fauzan Abu Bakar College of Creative Arts, Universiti Teknologi MARA, Cawangan Sarawak, Jalan Meranek, 94300 Kota Samarahan, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI16.5232

Keywords:

Visual Sustainability, Qualitative Interview, Sustainable Behavior and Attitude

Abstract

The study aims to explore the essential elements of an idea in designing visual marketing, advertising, or design developments to impose sustainable efforts. The final data is distributed into four categories: Behavior and Attitude in Visual Development, Mechanism in Public Information, Process of Public Understanding, and Public Understanding in Visual Sustainability. The research suggests creators of visual communications consider how their work shapes attitudes and behaviours about sustainability. With awareness around information, public understanding, and connections between visual media and sustainability, designers can promote responsible, eco-conscious messages. This framework proposes the development process should cultivate mindfulness about communicating sustainability effectively.

References

Cao, F., Rickles, B., Vu, M., Zhu, Z., Chan, D. H. L., Harris, L. N., … Perfetti, C. A. (2013). Early stage visual-orthographic processes

Conner M, Wilding S, Harreveld F, V., & Dalege, J. (2021). Cognitive-Affective Inconsistency and Ambivalence: Impact on the Overall Attitude–Behavior Relationship, Personality and Social Psychology Bulletin 2021, Vol. 47(4) 673–687. https://journals.sagepub.com/d DOI: https://doi.org/10.1177/0146167220945900

oi/full/10.1177/0146167220945900

Fei, V. L. (2007). The visual semantics stratum: making meaning in sequential images. T, D. Royce and W, L. Bowcher (Ed.) New directions in the analysis of multimodal discourse, 195-213.

He, M., Blye, C. J., & Halpenny, E. (2023). Impacts of environmental communication on pro-environmental intentions and behaviours: A systematic review on nature-based tourism context. Journal of Sustainable Tourism, 31(8), 1921-1943. https://www.tandfonline.com/doi/abs/10.1080/09669582.2022.2095392 DOI: https://doi.org/10.1080/09669582.2022.2095392

Kornienko, M., Kukhta, M., Fofanov, O., & Kukhta, E. (2015). Experience of Visual Perception in the Design Education. Procedia - Social and Behavioral Sciences, 206(November), 365–368. https://www.sciencedirect.com/science/article/pii/S187704281505199X DOI: https://doi.org/10.1016/j.sbspro.2015.10.066

Kovach, B., & Adolphs, S. (2015). Semiotic insights into online communication. Semiotica, 2015(204), 119-132. https://doi.org/10.1515/sem-2015-0007 DOI: https://doi.org/10.1515/sem-2015-0007

Kovach, C. K., & Adolphs, R. (2015). Investigating attention in complex visual search. Vision Research, 116, 127–141. https://www.sciencedirect.com/science/article/pii/S0042698914003010 DOI: https://doi.org/10.1016/j.visres.2014.11.011

Kujur, F., & Singh, S. (2020). Visual communication and consumer-brand relationship on social networking sites-uses & gratifications theory perspective. Journal of theoretical and applied electronic commerce research, 15(1), 30-47. https://www.mdpi.com/0718-1876/15/1/4 DOI: https://doi.org/10.4067/S0718-18762020000100104

Netzer, L., Gutentag, T., Kim, M. Y., Solak, N., & Tamir, M. (2018). Evaluations of emotions: Distinguishing between affective, behavioral and cognitive components. Personality and Individual Differences, 135, 13-24. https://www.sciencedirect.com/science/article/abs/pii/S0191886918303702 DOI: https://doi.org/10.1016/j.paid.2018.06.038

Netzer, L., Van Kleef, E., & Tamir, M. (2018). Interpersonal instrumental emotion regulation. Journal of Experimental Social Psychology, 79, 124-134. https://doi.org/10.1016/j.jesp.2018.06.006 DOI: https://doi.org/10.1016/j.jesp.2015.01.006

Quay, R., & Hutanuwatr, K. (2009). Visualisation of sustainability indicators: A conceptual framework. In Visualizing Sustainable Planning (pp. 203-213). Springer, Berlin, Heidelberg. https://link.springer.com/chapter/10.1007/978-3-540-88203-9_13 DOI: https://doi.org/10.1007/978-3-540-88203-9_13

Raoufi, K., Taylor, C., Laurin, L., & Haapala, K. R. (2019). Visual communication methods and tools for sustainability performance assessment: linking academic and industry perspectives. Procedia CIRP, 80, 215-220. https://www.sciencedirect.com/science/article/pii/S2212827119300897 DOI: https://doi.org/10.1016/j.procir.2019.01.087

Raoufi, M., Beaudry, C., & Francoeur, É. (2019). Organizational knowledge transfer and integration: The role of strategy and organization design. Global Knowledge, Memory and Communication, 69(1/2), 4-25. https://doi.org/10.1108/GKMC-03-2019-0039 DOI: https://doi.org/10.1108/GKMC-03-2019-0039

Sadozai, S., Haider, A., Kumar, P., Yousafzai, S., Baloch, M. A., Khoja, S. A., Shah, G. A., & Brohi, S. N. (2022). Impact of color on consumers’ buying behavior in online shopping: Moderating role of gender. SAGE Open. https://journals.sagepub.com/doi/full/10.1177/21582440221091568

Schneider, C. R., Zaval, L., Weber, E. U., & Markowitz, E. M. (2017). The influence of anticipated pride and guilt on pro-environmental decision making. PLoS ONE, 12(11), Article e0188781. https://doi.org/10.1371/journal.pone.0188781 DOI: https://doi.org/10.1371/journal.pone.0188781

Siraj-Blatchford, J., Smith, K. C., & Samuelsson, I. P. (2010). Education for sustainable development in the early years. Buenos Aires, Argentina: OMEP, World Organization for Early Childhood Education.

Tölkes, C. (2018). Sustainability communication in tourism–A literature review. Tourism Management Perspectives, 27, 10-21. https://www.sciencedirect.com/science/article/abs/pii/S2211973618300436 DOI: https://doi.org/10.1016/j.tmp.2018.04.002

Van Harreveld, F., Nohlen, H. U., & Schneider, I. K. (2015). The ABC of ambivalence: Affective, behavioral, and cognitive consequences of attitudinal conflict. In Advances in experimental social psychology (Vol. 52, pp. 285-324). Academic Press. https://www.sciencedirect.com/science/article/abs/pii/S0065260115000039 DOI: https://doi.org/10.1016/bs.aesp.2015.01.002

Warner, L. R., Setzer, R., Wright, C. V., et al. (2020). Translating sustainability: The power of stories to inspire change. Journal of Sustainability Education, 22, 1-18. https://www.susted.com/wordpress/content/translating-sustainability-the-power-of-stories-to-inspire-change_2020_02/