Malay Folklore: Embedded Pak Pandir Folklore through Contemporary Illustration and Fashion Product

Muhammad Hisyam Zakaria; Tsara Diyanah Tajul Muhammad Taha; Nasaie Zainuddin; Nur Idayu Ibrahim

doi:10.21834/e-bpj.v8iSI17.5425

Authors

Muhammad Hisyam Zakaria College of Creative Art, University Technology MARA, Shah Alam, Malaysia
Tsara Diyanah Tajul Muhammad Taha College of Creative Art, University Technology MARA, Shah Alam, Malaysia
Nasaie Zainuddin Faculty of Applied Science, University Technology MARA, Shah Alam, Malaysia
Nur Idayu Ibrahim College of Creative Art, University Technology MARA, Seri Iskandar, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI17.5425

Keywords:

Contemporary Illustration, Fashion Product, Malay Folklore, Pak Pandir

Abstract

Folklore is a literary genre that is popular in society. These stories have been transmitted orally and in writing from traditional to modern generations. Nowadays, most of them have been forgotten due to the influence of contemporary technology. This study was conducted to re-introduce the character of folk tales in a contemporary version. This research is taking the main character of the Malay folklore, Pak Pandir. This project aimed to use expressiveness to increase awareness of Malaysian traditional art and Pak Pandir's character in fashion design. Furthermore, eventually, it would reach its goal to introduce Folklore to millennial generation.

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