Influence of Job Factors and Risky Riding Behaviours by Food Delivery Riders in Malaysia

Aini Athirah Abd Murad; S’harin Mokhtar

doi:10.21834/e-bpj.v9iSI17.5457

Authors

Aini Athirah Abd Murad College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Malaysia
S’harin Mokhtar College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v9iSI17.5457

Keywords:

Food Delivery Rider , Traffic Violations , Safety Awareness , Accidents

Abstract

Road traffic accidents in Malaysia have progressively increased, enhancing the potential of a food delivery rider breaking traffic regulations and causing a road accident. The objectives are to identify the level of safety awareness of riders when they perform their work. Next, determine the primary circumstances that contributed to the food delivery rider being involved in a road accident. Hence, identify the implications for the food delivery rider while delivering the food to the customer. It benefits food delivery riders because it minimises the number of violations and improves training for practicing road safety while delivering food.

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