Craftsmanship Revitalized: The Revival Path of Intangible Heritage in Modern Life and Cultural Sustainability

Authors

  • HUI GUO College of Creative Arts, Universiti Teknologi MARA (UiTM) Shah Alam, 40450 Shah Alam, Selangor, Malaysia,
  • Aris Asliza arisasliza@salam.uitm.edu.my
  • pu Chen Fuzhou University of International Studies and Trade No. 28 Yuhuan road, Shouzhenxin district, Changle district, Fuzhou, Fujian province China, 350202

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6488

Abstract

In the age of globalisation and rapid fashion, intangible cultural heritage (ICH) crafts need help preserving their significance. This research looks at China's Linqi Thirty-Six Courtyards project. It shows how new designs that combine tradition and modernity can bring old crafts like blue calico back to life. Research indicates that incorporating Intangible Cultural Heritage (ICH) into contemporary society promotes cultural sustainability, aids rural revitalisation, and satisfies consumer desires for distinctive, culturally enriched experiences. The study emphasises ICH's function in preserving diversity and fostering community-oriented economic development, providing a framework for integrating cultural heritage into modern lives and global markets.

Author Biographies

HUI GUO, College of Creative Arts, Universiti Teknologi MARA (UiTM) Shah Alam, 40450 Shah Alam, Selangor, Malaysia,

College of Creative Arts, Universiti Teknologi MARA (UiTM) Shah Alam, 40450 Shah

Alam, Selangor, Malaysia,

Aris Asliza, arisasliza@salam.uitm.edu.my

 College of Creative Arts, Universiti Teknologi MARA (UiTM) Shah Alam, 40450 Shah

Alam, Selangor, Malaysia,

pu Chen, Fuzhou University of International Studies and Trade No. 28 Yuhuan road, Shouzhenxin district, Changle district, Fuzhou, Fujian province China, 350202

Fuzhou University of International Studies and Trade No. 28 Yuhuan road, Shouzhenxin district, Changle district, Fuzhou, Fujian province China, 350202

Published

2025-01-23

How to Cite

GUO, H., Asliza, A., & Chen, pu. (2025). Craftsmanship Revitalized: The Revival Path of Intangible Heritage in Modern Life and Cultural Sustainability . Environment-Behaviour Proceedings Journal, 10(31). https://doi.org/10.21834/e-bpj.v10i31.6488

Issue

Section

Local Cultural / Heritage Environment (Food included)