Role of Social Media in the Global Reception of Chinese Animation: A Case Study of ‘Nezha’
DOI:
https://doi.org/10.21834/e-bpj.v10i31.6509Keywords:
Social Media; Chinese Animation; Nezha: Birth of the Demon ChildAbstract
This paper explores the role and influence of social media in the global spread of Chinese animated films, taking Nezha: Birth of the Demon Child as a case study.The research objective is to explore how Nezha has gained recognition from a global audience through social media platforms and highlight the positive impact of social media on cultural communication.The study uses qualitative research methods based on social media content analysis and in-depth interviews with 30 global audiences.The findings of this study indicate that the global dissemination of Nezha via social media significantly enhanced its acceptance across diverse cultural backgrounds.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Wei Yanan, Mohd Kipli Abdul Rahman, Gao Shijie

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.