Role of Social Media in the Global Reception of Chinese Animation: A Case Study of ‘Nezha’

Authors

  • Wei Yanan College of Creative Arts, Universiti Teknologi MARA UiTM ,Malaysia;College of Fine Arts and Art Design,Hunan University of Science and Engineering ,China
  • Mohd Kipli Abdul Rahman College of Creative Arts, Universiti Teknologi MARA UiTM, Malaysia
  • Gao Shijie College of Fine Arts and Art Design,Hunan University of Science and Engineering ,China

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6509

Keywords:

Social Media; Chinese Animation; Nezha: Birth of the Demon Child

Abstract

This paper explores the role and influence of social media in the global spread of Chinese animated films, taking Nezha: Birth of the Demon Child as a case study.The research objective is to explore how Nezha has gained recognition from a global audience through social media platforms and highlight the positive impact of social media on cultural communication.The study uses qualitative research methods based on social media content analysis and in-depth interviews with 30 global audiences.The findings of this study indicate that the global dissemination of Nezha via social media significantly enhanced its acceptance across diverse cultural backgrounds.

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Published

2025-01-31

How to Cite

Wei Yanan, Mohd Kipli Abdul Rahman, & Gao Shijie. (2025). Role of Social Media in the Global Reception of Chinese Animation: A Case Study of ‘Nezha’. Environment-Behaviour Proceedings Journal, 10(31), 63–69. https://doi.org/10.21834/e-bpj.v10i31.6509

Issue

Section

Communications / Social Media Environment