Role of Social Media in the Global Reception of Chinese Animation: A Case Study of ‘Nezha’
DOI:
https://doi.org/10.21834/e-bpj.v10i31.6509Keywords:
Social Media, Chinese Animation, Nezha: Birth of the Demon ChildAbstract
This paper explores the role and influence of social media in the global spread of Chinese animated films, taking Nezha: Birth of the Demon Child as a case study.The research objective is to explore how Nezha has gained recognition from a global audience through social media platforms and highlight the positive impact of social media on cultural communication.The study uses qualitative research methods based on social media content analysis and in-depth interviews with 30 global audiences.The findings of this study indicate that the global dissemination of Nezha via social media significantly enhanced its acceptance across diverse cultural backgrounds.
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Copyright (c) 2025 Wei Yanan, Mohd Kipli Abdul Rahman, Gao Shijie
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
