Do Foreign Food Trends Giving Impact on Consumption of Malays Traditional Food Patterns Among Malays Centennials Generation?

Authors

  • Wan Ahmad Hasni Wan Zulkifali Faculty of Hotel and Tourism Management, Universiti Teknologi MARA
  • Yusup Apriyanto Culinary Arts Department, Lombok Tourism Polytechnic
  • Mohd Shazali Md Shariff Faculty of Hotel and Tourism Management, Universiti Teknologi MARA
  • Mohd Salehuddin Mohd Zahari Faculty of Hotel and Tourism, UCSI University

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6558

Keywords:

Foreign, Traditional Food, Centennial, Malay

Abstract

This study examines how foreign food trends influence the dietary habits of the Malay centennial generation. It explores their attraction to foreign cuisine, the dining experience, and its impact on traditional food consumption. Using a qualitative approach, 50 young Malays were interviewed, and insights were analyzed thematically. Findings reveal a strong inclination toward foreign food, yet traditional Malay cuisine remains integral. Rather than replacing local dishes, foreign food is incorporated into daily meals. Understanding these interactions provides valuable insights for institutions, businesses, and policymakers, helping to balance cultural preservation with evolving food preferences in a globalized culinary landscape.

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Published

2025-02-01

How to Cite

Zulkifali, W. A. H. W., Yusup Apriyanto, Shariff, M. S. M., & Zahari, M. S. M. (2025). Do Foreign Food Trends Giving Impact on Consumption of Malays Traditional Food Patterns Among Malays Centennials Generation?. Environment-Behaviour Proceedings Journal, 10(31). https://doi.org/10.21834/e-bpj.v10i31.6558