Depiction of Social Change in the Musical Theatre Nutrisi Cinta Ibu during the Breastfeeding Awareness Campaign

Muhammad Faisal Ahmad; Muchammad Bayu Tejo Sampurno; Muh Ariffudin Islam

doi:10.21834/e-bpj.v10i32.6763

Authors

Muhammad Faisal Ahmad Department of Performing Arts, Faculty of Music and Performing Arts, Sultan Idris Education University
Muchammad Bayu Tejo Sampurno Department of Performing Arts, Faculty of Music and Performing Arts, Sultan Idris Education University
Muh Ariffudin Islam Universitas Negeri Surabaya, Surabaya

DOI:

https://doi.org/10.21834/e-bpj.v10i32.6763

Keywords:

Musical theatre, social change, breastfeeding awareness, public health advocacy

Abstract

Musical theatre is a powerful tool for social change, engaging audiences emotionally with critical issues. This study examines Muzikal Nutrisi Cinta Ibu, a theatrical production promoting breastfeeding awareness by depicting mothers’ struggles in balancing work, family, and societal expectations. Using a qualitative approach, it analyses the script, lyrics, character development, and audience responses. Findings reveal that musical theatre fosters empathy and engagement more effectively than traditional campaigns. By examining workplace policies, cultural taboos, and misinformation, the production advocates for a supportive breastfeeding environment, illustrating the potential of the performing arts in public health communication and social advocacy.

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