Antecedents of Individual's Creativity among Academician at Higher Learning Institutions in Malaysia A Partial Least Square Equation Modelling (PLS-SEM) approach

Nur Ainatul Mardiah Mat Nawi; Mohamad Rahimi Mohd Rosman; Noor Arina Md Arifin; Siti Aishah Mokhtar; Huda Hamidon; Salliza Md Radzi

doi:10.21834/e-bpj.v10iSI27.6817

Authors

Nur Ainatul Mardiah Mat Nawi Information Science Studies, Universiti Teknologi MARA Kelantan Branch, Machang, Malaysia
Mohamad Rahimi Mohd Rosman Information Science Studies, Universiti Teknologi MARA Kelantan Branch, Machang, Malaysia
Noor Arina Md Arifin Information Science Studies, Universiti Teknologi MARA Kelantan Branch, Machang, Malaysia
Siti Aishah Mokhtar Information Science Studies, Universiti Teknologi MARA Kelantan Branch, Machang, Malaysia
Huda Hamidon Information Science Studies, Universiti Teknologi MARA Kelantan Branch, Machang, Malaysia
Salliza Md Radzi Information Science Studies, Universiti Teknologi MARA Kelantan Branch, Machang, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI27.6817

Keywords:

organisational culture, individual creativity, higher learning institutions

Abstract

Creativity among academicians is essential for promoting innovation in higher education. This study examines the antecedents of individual creativity among academicians in higher learning institutions (HEIs) in Malaysia. The study focuses on the influence of four organisational culture dimensions: adhocracy, clan, market, and hierarchy. This study adopts the quantitative approach to answer the research questions. Data collected from 100 academicians were analysed using PLS-SEM. The study's findings identify that clan and market cultures significantly predict individual creativity. The study contributes to theoretical and practical development in encouraging the individual's creativity.

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