Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development

Nik Narimah Nik Abdullah; Nurfaradilla Mohamad Nasri; Mohd Fauzi Harun; Juritah Misman

doi:10.21834/e-bpj.v10iSI30.6874

Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development

Authors

Nik Narimah Nik Abdullah College of Creative Arts, Universiti Teknologi MARA, Melaka, Malaysia,
Nurfaradilla Mohamad Nasri Faculty of Education, Universiti Kebangsaan Malaysia, Selangor, Malaysia
Mohd Fauzi Harun Faculty of Art, Sustainability And Creative Industry, Universiti Pendidikan Sultan Idris (UPSI), Perak, Malaysia
Juritah Misman Academy of Language Studies, Universiti Teknologi MARA, Melaka, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI30.6874

Abstract

This study developed the main component of a cross-cultural corporate identity curriculum model using a quantitative Delphi Fuzzy method with a seven-point Likert scale. Data analysis involved Triangular Fuzzy Numbers and Fuzzy Evaluation. The analysis revealed that curriculum components had a threshold value of less than 0.2, with expert agreement exceeding 75% and α-max values over 0.5. The results indicated a strong consensus among experts on the curriculum's components, including objectives, content, teaching methods, learning activities, and evaluation. The findings indicate that the main component of a cross-cultural corporate identity curriculum model is applicable in technical and design fields.

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Published

2025-05-24

How to Cite

Nik Narimah Nik Abdullah, Nurfaradilla Mohamad Nasri, Mohd Fauzi Harun, & Juritah Misman. (2025). Application of Fuzzy Delphi Method for Cross-Cultural Corporate Identity Curriculum Model Design Development . Environment-Behaviour Proceedings Journal, 10(SI30), 25–31. https://doi.org/10.21834/e-bpj.v10iSI30.6874