Exploring Idea Generation of Parametric Concept on Industrial Product Design

Authors

  • Fadila Mohd Yusof College of Creative Arts, Universiti Teknologi MARA, Kedah, Malaysia
  • Azhari Md Hashim College of Creative Arts, Universiti Teknologi MARA, Kedah, Malaysia
  • Hasnul Azwan Azizan College of Creative Arts, Universiti Teknologi MARA, Kedah, Malaysia
  • Palang Wongtanasuporn Faculty of Industrial Technology, Suan Sunandha Rajabhat, Thailand

DOI:

https://doi.org/10.21834/e-bpj.v10iSI29.6899

Abstract

This research explores the use of parametric design tools, specifically Rhinoceros and Grasshopper, during the early stages of idea generation in industrial design education. By analyzing students' cognitive behaviors through experimental protocol analyses, the study aims to identify effective methods and measures for enhancing the conceptual design process. The focus is on improving the influence of sketching and digital tools in generating creative solutions. Results are expected to provide insights into the efficient use of parametric tools, streamlining the design process and enhancing the quality of design outcomes in education.

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Published

2025-05-21

How to Cite

Fadila Mohd Yusof, Azhari Md Hashim, Hasnul Azwan Azizan, & Palang Wongtanasuporn. (2025). Exploring Idea Generation of Parametric Concept on Industrial Product Design . Environment-Behaviour Proceedings Journal, 10(SI29), 35–43. https://doi.org/10.21834/e-bpj.v10iSI29.6899