Applying Shape Grammar in Chinese ‘Circle’ Culture-Informed Logo Design: A case study of Tomato Commune

LiuPing; Mohd Nasiruddin Abdul Aziz; Issarezal Ismail; Darfi Rizkavirwan

doi:10.21834/e-bpj.v10iSI29.6901

Authors

LiuPing College of Creative Arts, Universiti Teknologi MARA, Perak Branch, 32610 Seri Iskandar, Perak, Malaysia
Mohd Nasiruddin Abdul Aziz College of Creative Arts, Universiti Teknologi MARA, Perak Branch, 32610 Seri Iskandar, Perak, Malaysia
Issarezal Ismail College of Creative Arts, Universiti Teknologi MARA, Perak Branch, 32610 Seri Iskandar, Perak, Malaysia
Darfi Rizkavirwan Universitas Multimedia Nusantara. Jl. Boulevard Raya. Scientia Garden Tangerang, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI29.6901

Keywords:

Chinese Circle Culture, Logo design, Shape grammar, Design Innovation

Abstract

The concept of "circle" holds great significance for the Chinese, symbolizing harmonious unity and the seamless integration of elements. This idea reflects the ancient Chinese emphasis on sustainable development and their forward-thinking perspective. However, maintaining cultural integrity and relevance in modern logo design while ensuring efficiency and aesthetic appeal presents a significant challenge. This study aims to integrate traditional Chinese "circle" culture into modern logo design, enriching contemporary design concepts and methodologies and promoting the development of logos with Chinese characteristics. Using the "Tomato Commune" logo design as a case study, this research proposes a logo design method characterized by "circle" culture.

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