Analysing Aesthetic Values in Product Design: Role of design components in enhancing CAD education

Abstract

Understanding consumers' aesthetic preferences is critical to improving product design performance. This study dives into the aesthetic elements, with a particular emphasis on product design requirements (PDR), product design ideas (PDC), product design detailing (PDD), and product design assessments. The study reveals the critical impact of shape and color as mediating elements that increase the importance of PDC in influencing aesthetics, followed by PDD, PDE, and PDR. By explaining these correlations, the study provides valuable insights for educators in the field of CAD instruction in Technical and Vocational Education and Training (TVET) programs.