Analysing Aesthetic Values in Product Design: Role of design components in enhancing CAD education

Indera Irawan; Leong Kooi Hoong; Astri Yulia; Nazlin Hanie Abdullah

doi:10.21834/e-bpj.v10iSI29.6905

Authors

Indera Irawan First City University College,Petaling Jaya, Malaysia
Leong Kooi Hoong First City University College,Petaling Jaya, Malaysia
Astri Yulia Universiti Selangor, Bestari Jaya, Malaysia
Nazlin Hanie Abdullah Universiti Selangor, Bestari Jaya, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI29.6905

Keywords:

Aesthetic, Product Design, TVET, CAD

Abstract

Understanding consumers' aesthetic preferences is critical to improving product design performance. This study dives into the aesthetic elements, with a particular emphasis on product design requirements (PDR), product design ideas (PDC), product design detailing (PDD), and product design assessments. The study reveals the critical impact of shape and color as mediating elements that increase the importance of PDC in influencing aesthetics, followed by PDD, PDE, and PDR. By explaining these correlations, the study provides valuable insights for educators in the field of CAD instruction in Technical and Vocational Education and Training (TVET) programs.

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