Student Entrepreneurial Intentions: Analyzing the influence of attitude, subjective norms and perceived behavioral control

Salwa Muda; Asma’ Rashidah Idris; Musliha Musman; Asiah Ali

doi:10.21834/e-bpj.v10iSI28.6968

Authors

Salwa Muda Faculty of Accountancy, Universiti teknologi MARA, Cawangan Negeri Sembilan, Kampus Seremban, Malaysia
Asma’ Rashidah Idris Faculty of Business Management, Universiti teknologi MARA, Cawangan Negeri Sembilan, Kampus Rembau, Malaysia
Musliha Musman Faculty of Accountancy, Universiti teknologi MARA, Cawangan Negeri Sembilan, Kampus Seremban, Malaysia
Asiah Ali Faculty of Business Management, Universiti teknologi MARA, Cawangan Negeri Sembilan, Kampus Rembau, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI28.6968

Keywords:

Entrepreneurship, Entrepreneurial Intention, Theory of Planned Behavior, University Students

Abstract

Entrepreneurship is a vital driver of economic growth and innovation. Cultivating an interest in entrepreneurship early among students is essential. Therefore, this study explores the effects of the Theory of Planned Behavior factors; attitude, subjective norms and perceived behavioral control on entrepreneurship intention among university students. Data were collected from 244 students at universities in Negeri Sembilan, Malaysia. The findings reveal that only subjective norms and perceived behavioral control significantly influence entrepreneurial intentions. This paper provides insights for the education sector on offering students a comprehensive entrepreneurship curriculum to enhance their interest in becoming entrepreneurs.

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