Bridging Culture: Analysing the role of communication strategies in enhancing cross-cultural interactions
DOI:
https://doi.org/10.21834/e-bpj.v10iSI32.7047Keywords:
Communication Strategies, Cross Cultural Communication, Interactions, Agricultural Land UseAbstract
In a globalized world, effective cross-cultural communication is vital for fostering collaboration. This study explores strategies that enhance cross-cultural interactions in Malaysian multicultural workplaces. Using a qualitative case study approach, 30 employees and managers were interviewed, and thematic analysis was conducted. Findings reveal that active listening, cultural empathy, and adaptability are crucial for effective communication. Challenges include language barriers, biases, and conflicting norms. Organizational support, such as cultural training and inclusive policies, enhances communication. The study concludes that both individual adaptability and systemic efforts are essential for fostering intercultural competence and improving collaboration in diverse environments.
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