Business English Writing Needs of Business English Graduate Employees: a Case Study in China
Keywords:
Business English writing, Business English undergraduate employees, Needs analysis, Target NeedsAbstract
Business English Writing (BEW) is a core course for Business English (BE) undergraduates in China, yet pedagogical approaches often fail to align with industry needs. This study explores the BEW needs from the perspective of BE graduate employees. Using a mixed-methods approach, it identifies eight essential BEW genres, highlighting four high-priority forms: email & letter, report, minute, and press release. The study contributes to BEW literature by empirically validating workplace genre priorities and their pedagogical implications, and also English for Specific Purposes (ESP) research by offering empirical evidence for genre-based curriculum design.
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