Influence of Self-Efficacy, Environmental Attitude, and Knowledge on Behaviour among University Students: Evidence from SEGi University, Malaysia

Xiaoqin Jing; Ye Shan; Xu Yehui; Linjian Chong; Boon Hooi

doi:10.21834/e-bpj.v10i33.7301

Authors

Xiaoqin Jing Faculty of Education, Languages, Psychology and Music, SEGi University, Malaysia
Ye Shan School of Physical Education and Health, Guangxi Normal University, Guilin, China,
Xu Yehui Graduate School of Business, SEGi University, Malaysia
Linjian Chong Faculty of Education, Languages, Psychology and Music, SEGi University, Malaysia
Boon Hooi Faculty of Education, Languages, Psychology and Music, SEGi University, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10i33.7301

Keywords:

Self-Efficacy; Environmental Attitude;Environmental Knowledge;Environmental Behaviour

Abstract

This study explores the direct effects of environmental self-efficacy, environmental attitude, and environmental knowledge on environmental behaviour among SEGi University undergraduates in Malaysia. Using a quantitative approach, 312 valid responses were analyzed through PLS-SEM. Results show all three factors significantly and positively influence students' pro-environmental behaviour. The study confirms the applicability of Social Cognitive Theory. It emphasizes the need for universities to enhance environmental education by promoting self-efficacy, positive attitudes, and sustainability values, thereby cultivating environmentally responsible individuals who contribute to long-term global sustainability goals.

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