Influence of Self-Efficacy, Environmental Attitude, and Knowledge on Behaviour among University Students: Evidence from SEGi University, Malaysia
Keywords:
Self-Efficacy; Environmental Attitude;Environmental Knowledge;Environmental BehaviourAbstract
This study explores the direct effects of environmental self-efficacy, environmental attitude, and environmental knowledge on environmental behaviour among SEGi University undergraduates in Malaysia. Using a quantitative approach, 312 valid responses were analyzed through PLS-SEM. Results show all three factors significantly and positively influence students' pro-environmental behaviour. The study confirms the applicability of Social Cognitive Theory. It emphasizes the need for universities to enhance environmental education by promoting self-efficacy, positive attitudes, and sustainability values, thereby cultivating environmentally responsible individuals who contribute to long-term global sustainability goals.
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