A Behavioural Needs Analysis in Professional Communication Education
Keywords:
Behavioural Engagement, Professional Communication, Needs Analysis, Diploma StudentsAbstract
This study investigates the behavioural engagement of 97 diploma students in a professional communication course at a Malaysian public university. Four domains were examined: class participation, task completion, attention and effort, and use of digital tools. A quantitative survey comprising 20 Likert-scale items was used. Descriptive analysis revealed high task completion but low participation and digital engagement. Attention and effort were moderate. The results suggest that students are task-oriented but less actively involved or digitally responsive. Findings highlight a need for more interactive, student-centred, and blended approaches better to align communication course design with learner engagement needs.
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