A Systematic Scoping Review of Crisis Communication Strategies among Higher Education Institutions
DOI:
https://doi.org/10.21834/e-bpj.v10iSI34.7448Keywords:
Crisis Communication, Governance, Higher Education Institution, Crisis ManagementAbstract
In times of crisis, effective communication is crucial for establishing credibility and providing assurance, which also applies to higher education institutions (HEIs). Therefore, this study aims to identify the types of messages commonly disseminated by HEIs during crises, determine the communication mediums used to reach stakeholders, and analyse the remedial strategies implemented to maintain stakeholder trust and reputation. This scoping review examined 29 articles extracted from Scopus, Web of Science, ScienceDirect, Emerald Insight, and Google Scholar databases, which were published between 2010 and 2024, focusing on crisis communication practices and strategies among HEIs worldwide. These insights offer valuable guidance for HEIs to enhance their crisis communication frameworks, ensuring they are better prepared to navigate future challenges and maintain stakeholder trust.
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Copyright (c) 2025 Maisarah Ahmad Kamil, Nadia Anuar, Zulaikha Khairuddin
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