A Conceptual Framework of a Mediation Model for Anthropomorphic 3D Avatar Prototypes with Anonymity to Assess TVET Students’ Engagement
DOI:
https://doi.org/10.21834/e-bpj.v10iSI36.7561Keywords:
Mediation Model, Anthropomorphic 3D avatar, Nominal Anonymity, Undergraduate TVET Students' EngagementAbstract
This study develops a conceptual framework of a Mediation Model for anthropomorphic 3D avatar prototypes with manipulation on nominal anonymity to assess undergraduate TVET students’ engagement. This framework addresses six conditions of anthropomorphic avatars with two nominal anonymity manipulations. Seven propositions are developed for the mediation model: one examines the impact of the relationship between anthropomorphic 3D avatars and nominal anonymity on student engagement, while the other six examine the mediating effect of social presence, enjoyment and cognitive burden on the relationship. This study offers insight into mitigating the negative impact on student engagement by observing other variables.
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Copyright (c) 2025 Siti Nur Shuhada Abu Samah, Erni Marlina Saari, Ahmad Zamzuri Mohamad Ali
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