A Conceptual Framework of a Mediation Model for Anthropomorphic 3D Avatar Prototypes with Anonymity to Assess TVET Students’ Engagement

Siti Nur Shuhada Abu Samah; Erni Marlina Saari; Ahmad Zamzuri Mohamad Ali

doi:10.21834/e-bpj.v10iSI36.7561

Authors

Siti Nur Shuhada Abu Samah Department of Creative Multimedia, Faculty of Art, Sustainability and Creative Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia; Department of Computer Science and Digital Technology, Faculty of Computing and Meta-Technology, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Erni Marlina Saari Department of Computer Science and Digital Technology, Faculty of Computing and Meta-Technology, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Ahmad Zamzuri Mohamad Ali Department of Creative Multimedia, Faculty of Art, Sustainability and Creative Industry, Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI36.7561

Keywords:

Mediation Model, Anthropomorphic 3D avatar, Nominal Anonymity, Undergraduate TVET Students' Engagement

Abstract

This study develops a conceptual framework of a Mediation Model for anthropomorphic 3D avatar prototypes with manipulation on nominal anonymity to assess undergraduate TVET students’ engagement. This framework addresses six conditions of anthropomorphic avatars with two nominal anonymity manipulations. Seven propositions are developed for the mediation model: one examines the impact of the relationship between anthropomorphic 3D avatars and nominal anonymity on student engagement, while the other six examine the mediating effect of social presence, enjoyment and cognitive burden on the relationship. This study offers insight into mitigating the negative impact on student engagement by observing other variables.

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