Optimizing Cash Waqf Social Responsibility (CWSR) through Digital Waqf: A strategic approach for Malaysian social Micro-Enterprises (MEs)

Muhammad Aiman Awalluddin; Anisa Safiah Maznorbalia; Azeyan Awee; Norharyani Adrus

doi:10.21834/e-bpj.v10iSI38.7643

Authors

Muhammad Aiman Awalluddin Faculty of Administrative Science and Policy Studies, Universiti Teknologi MARA, Kampus Seremban, Malaysia
Anisa Safiah Maznorbalia Faculty of Business and Finance (FBF), Universiti Tunku Abdul Rahman, Kampar, Malaysia
Azeyan Awee Faculty of Business and Finance (FBF), Universiti Tunku Abdul Rahman, Kampar, Malaysia
Norharyani Adrus Faculty of Business and Finance (FBF), Universiti Tunku Abdul Rahman, Kampar, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI38.7643

Keywords:

Social responsibility, Micro-enterprise, Strategic approach, Cash waqf

Abstract

This study explores the innovative strategy of digital cash waqf to enhance social responsibility among micro-enterprises through small contributions to waqf or non-profit entities. Using a qualitative approach and thematic analysis, it investigates how digitalisation streamlines the donation process, overcoming previous challenges. A key motivation is technological opportunism, where enterprises leverage digital platforms to boost visibility and participation in social causes. The study advocates for a transparent and accountable digital waqf ecosystem. Findings highlight the role of philanthropy in fostering generosity and community engagement, offering strategic insights for policymakers to encourage enterprise-waqf collaboration for sustainable social impact.

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