Work-Life Balance as a Reputation Signal: Shaping sustainable careers for Gen Z women
DOI:
https://doi.org/10.21834/e-bpj.v10iSI38.7660Keywords:
personal reputation, work-life balance, signaling theory, service industryAbstract
The contemporary professional landscape increasingly blurs the boundaries between work and personal life, particularly for emerging generations. This study examines the relationship between work-life balance (WLB) and personal reputation among Gen Z women in Malaysia’s service sector, with trust as a potential mediator. Drawing on signaling theory, WLB is framed as a high-quality signal shaping perceptions of reputation. Data from 148 professionals analyzed using PLS-SEM reveal a positive relationship, though trust did not mediate. The findings highlight WLB as essential for preparing Gen Z women as future leaders and as an innovative practice supporting workforce sustainability.
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Copyright (c) 2025 Noor Masliza Md. Said, Melissa Mohammad Faisal Wee
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