Effect of the Anti-Smoking Campaign (Speak Out: Express Your Right) using Selected Electronic Poster Advertisements among University Students
Keywords:
Speak Out, anti-smoking campaign, electronic poster, health advertisingAbstract
This cross-sectional study examines awareness and the impact of the "Speak Out: Express Your Right" anti-smoking campaign among university students. Conducted online from June to August 2023, the survey involved 101 participants (88 non-smokers and 13 smokers) aged 18 and above from various faculties at UiTM Shah Alam. The questionnaire assessed responses to the campaign logo and two selected electronic posters from the Ministry of Health Malaysia's official website. Findings offer insights into students' familiarity with anti-smoking campaigns and the effectiveness of digital posters in promoting a smoke-free environment.
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