Haron , Hazliza, Universiti Teknologi Mara Cawangan Perak, Bandar Baru Seri Iskandar 32610 Malaysia and Arshad Ayub Graduate Business School, Universiti Teknologi Mara Shah Alam 40450 Shah Alam Selangor Malaysia, Malaysia

• Environment-Behaviour Proceedings Journal Vol. 8 No. SI16 (2023): Nov. Special Issue No. 16. CSSR2022ShahAlam.9th International Conference on Science and Social Research 2022, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia 14-15 Dec 2022 - Technology-related Environment
  Digital Touchpoints and their Influence on Customer Preference for the B2B Market
  Abstract  pdf