Haron, Hazliza, Universiti Teknologi MARA Perak Branch; Arshad Ayub Graduate Business School, Malaysia

• Environment-Behaviour Proceedings Journal Vol. 8 No. 26 (2023): Oct. AQoL2023Bali, Indonesia, 30 Sep-02 Oct 2023 - Commercial / Retail / Services Environment
  Role of Brand Awareness on Marketing and Purchase Intention in Service-Based Businesses
  Abstract  pdf