Saa'din, Izmayani, Department of Business and Management, Universiti Teknologi MARA Perak Branch, Malaysia, Malaysia
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Environment-Behaviour Proceedings Journal Vol. 8 No. 26 (2023): Oct. AQoL2023Bali, Indonesia, 30 Sep-02 Oct 2023 - Commercial / Retail / Services Environment
Role of Brand Awareness on Marketing and Purchase Intention in Service-Based Businesses
Abstract pdf