Theme Restaurant: Influence of Atmospheric Factors towards the Customers’ Revisit Intention

Authors

  • Wan Nazriah Wan Nawawi Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia
  • Wan Nor Bayah Wan Kamarudin Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia
  • Amanina Mat Ghani Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia
  • Aina Mawaddah Adnan Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v3i7.1231

Keywords:

Theme Restaurant, Atmospheric, Physical Environment, Revisit Intention

Abstract

This study was conducted to identify the theme restaurants’ atmospheric factors and to determine the most important factor that influences the customers’ revisit intention at Kuantan, Pahang. The 200 questionnaires had been distributed using the convenience sampling method, however, only 196 questionnaires returned were valid to be analyzed. The finding showed that restaurant cleanliness is the most influential factor according to respondents’ monthly income as referred to the highest mean value. The study perhaps could help the restaurants and outlet retailers in training and make aware of their employees about these variables, as well as management, strategies, and objectives.Keywords: Theme Restaurant; Atmospheric; Physical Environment; Revisit IntentioneISSN: 2398-4287© 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/e-bpj.v3i7.1231

Author Biographies

Wan Nazriah Wan Nawawi, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia

faculty of Hotel and Tourism Management

Wan Nor Bayah Wan Kamarudin, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia

faculty of Hotel and Tourism Management

Amanina Mat Ghani, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia

faculty of Hotel and Tourism Management

Aina Mawaddah Adnan, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia

faculty of Hotel and Tourism Management

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Published

2018-03-02

How to Cite

Wan Nawawi, W. N., Wan Kamarudin, W. N. B., Mat Ghani, A., & Adnan, A. M. (2018). Theme Restaurant: Influence of Atmospheric Factors towards the Customers’ Revisit Intention. Environment-Behaviour Proceedings Journal, 3(7), 35-41. https://doi.org/10.21834/e-bpj.v3i7.1231