Theme Restaurant: Influence of Atmospheric Factors towards the Customers’ Revisit Intention
DOI:
https://doi.org/10.21834/e-bpj.v3i7.1231Keywords:
Theme Restaurant, Atmospheric, Physical Environment, Revisit IntentionAbstract
This study was conducted to identify the theme restaurants’ atmospheric factors and to determine the most important factor that influences the customers’ revisit intention at Kuantan, Pahang. The 200 questionnaires had been distributed using the convenience sampling method, however, only 196 questionnaires returned were valid to be analyzed. The finding showed that restaurant cleanliness is the most influential factor according to respondents’ monthly income as referred to the highest mean value. The study perhaps could help the restaurants and outlet retailers in training and make aware of their employees about these variables, as well as management, strategies, and objectives.
Keywords: Theme Restaurant; Atmospheric; Physical Environment; Revisit Intention
eISSN: 2398-4287© 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
DOI: https://doi.org/10.21834/e-bpj.v3i7.1231
References
Andersson, T., & Mossberg, L. (2004).The dining experience: do restaurants satisfy customer needs. Food Service Technology, 4, 171 – 177.
Ali, N., & Abdullah, M. A. (2012). The food consumption and eating behaviour of Malaysian urbanites: Issues and concerns. Geografia: Malaysian Journal of Society and Space, 8(6), 157-165.
Bhakar, S., Agrawal, A. K., Suthar, B. K., Verma, S., Verma, A., Singhal, K., & Singh, P. (2013). Impact of service quality, physical environment, employee behavior on consumer perception. Prestige International Journal of Management & IT Sanchayan, 2(2), 117-133.
Bailey, R., & Tian, R. G. (2002). Cultural understanding and consumer behavior: A case study of Southern American perception of Indian food. Journal of American Academy of Business, 2(1), 58-65.
Barbas S. (2003). I’ll take Chop Suey: restaurants as agents of culinary and cultural Change. The Journal of Popular Culture, 36(4), 669-86.
Chow, K. Y., Dickson Ong, C. S., Tham, W. L., & Wong, Y. K. (2013). Factors influencing dining experience on customer satisfaction and revisit intention among undergraduates towards fast food restaurants (Doctoral dissertation, UTAR).
French, S., Story, M., Fulkerson, J. A., & Hannan, P. (2001). Fast food restaurant use among adolescents: Associations with nutrient intake, food choices and behavioral and psychosocial variables. International Journal of Obesity, 25,1823-1833.
Germann-Molz, J. (2003), ‘‘Tasting an imagined Thailand: authenticity and culinary tourism in Thai restaurants’’, in Long, L. (Ed.), Culinary Tourism: Eating and Otherness, University Press of Kentucky, Lexington, KY, pp. 53-75.
Hsu, C., H., C., and Powers, T. (2002). Marketing hospitality, 3rd ed., Canada: John Wiley and Sons, Inc.
Ishida, A. S. (2003). Changes in Food Consumption Expenditure in Malaysia. Agribusiness , 61-76
Long, L. (2003), ‘‘Culinary tourism: a folkloristic perspective on eating and otherness’’, in Long.
Omar, M. S., Ariffin, H. F., & Ahmad, R. (2014). Factors affecting customers' satisfaction in Arabic restaurants. International Journal of Administration and Governance, 1(4), 1-8.
Pawan M. T., Kamarul J. L. & Marzuki M. (2014). Study on Generation Y Dining Out Behavior in Sabah, Malaysia. International Journal of Business and Social Science. Vol. 5, No. 11.
Petrick, J.F., Morais, D.D. & Norma, W.C. (2001). An examination of the determinants of entertainment vacationers’ intentions to revisit. Journal of Travel Research, 40, 41–48.
Ramli, N., Wan Mohd Nowalid, W.F., Mohd Kamal, M.H., Wan Nawawi, W. N. (2015). A Study on Determinants of Customer Satisfaction towards Service Providers Attentiveness in Casual Dining Restaurants. Journal of Applied Environmental and Biological Sciences. 5(6S)1-4. TextRoad Publication.
Som, A. P. M., Marzuki, A., Yousefi, M., & AbuKhalifeh, A. N. (2012). Factors influencing visitors’ revisit behavioral Intentions: A case study of Sabah, Malaysia. International Journal of marketing studies, 4(4), 39.
Stewart. H., N. B. (2004). The Demand for Food Away From Homes: Full Service or Fast Food?
Turley, L.W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 49(2), 193-211.
Tan, B.C. and Yeap, P. F. (2011). Relationships among the Antecedents of Behaviour Intention towards Environmentally Friendly Restaurants: A Causal Model. International Conference on Environment and Industrial Innovation IPCBEE, vol.12, IACSIT Press, Singapore.
Tan, C. ( 2014, August, 3). More Malaysians eat out nowadays but are we eating enough healthy food? The Star Online. Retrieved from http://www.thestar.com.my/news/nation/2014/08/03/food-always-on-our minds more malaysians-eat-out-nowadays-but-are-we-eating-enough-healthy food/.
Teng, C.-C., & Kuo, T.-H. (2011). The combined effects of employee hospitality performance, environment, and entertainment on customer affective response and revisit intention in restaurants. Advances in Hospitality and Tourism Marketing and Management Conference Proceeding, (3-7).
Tian, R. G. (2001). Cultural awareness of the consumers at a Chinese restaurant: An antropological descriptive analysis. Journal of Food Products Marketing, 7(1/2), 111-130.
Weiss, R., Feinstein, A. H., & Dalbor, M. (2005). Customer satisfaction of theme restaurant attributes and their influence on return intent. Journal of Foodservice Business Research, 7, 23–41.
Yuksel, A., & Yuksel, F. (2002). Measurement of tourist satisfaction with restaurant services: a segment-based approach. Journal of Vacation Marketing, 9 (1), 52 68.
Yoo, S. A. (2012). Customer perceptions of restaurant cleanliness: A cross cultural study (Doctoral dissertation, Virginia Polytechnic Institute and State University).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Wan Nazriah Wan Nawawi, Wan Nor Bayah Wan Kamarudin, Amanina Mat Ghani, Aina Mawaddah Adnan
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
