Developing A Pollution Free Environment Framework Through Technology Integration (e-Hailing App)


  • Sham Rohana UCSI University
  • Amir 'Aatieff Amir Hussin UCSI University
  • Noranita Abdamia UiTM Johor
  • Marhani Mohd UiTM Puncak Alam



Sustainable Environment, e-Hailing Apps, Technology, Community Engagement


Cleaning the polluted river involves a considerable cost. For Baram and Miri river  in Sarawak, the problem had become worst due to rapid growth. Thus, e -hailing app is proposed to reduce the problem faced. This paper will examine on the important features of the app and major function where towards the end, river pollution can be kept low with full engagement from the society. This design is in line with the 11th sustainable goals to reduce pollution. Thus, major outcome is to produce  the app to reduce the amount of pollution surrounding the river in promoting a quality living.

Keywords: Sustainable Environment; e-Hailing Apps; Technology; Community Engagement

eISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

Author Biographies

Sham Rohana, UCSI University

Department of Logistics

Amir 'Aatieff Amir Hussin, UCSI University

School of Information Technology

Noranita Abdamia, UiTM Johor

Economics Department

Marhani Mohd, UiTM Puncak Alam

Transport Department


Ahmad, P., Misni, A., Kamaruddin, S.M & Daud, N., (2019). A Conceptual Review Of Green Neighbourhood Adaptive Model For Urban Living. Asian Journal Of Behavioral Studies,4(15),1-9.

Anandkumar, A., Nagarajan, R., Prabakaran, K., & Rajaram, R. (2017). Trace metal dynamics and risk assessment in the commercially important marine shrimp species collected from the Miri coast, Sarawak, East Malaysia. Regional Studies in Marine Science. 16, 79–88.

Borhan, H., & Ahmed, E. M. (2012). Green Environment: Assessment of Income and Water Pollution in Malaysia. Procedia - Social and Behavioral Sciences, 42(July 2010), 166–174.

Chan, N. W. (2012). Managing Urban Rivers and Water Quality in Malaysia for Sustainable Water Resources. International Journal of Water Resources Development, 28(2), 343–354.

Cohen, L. & Manion, L.(2000). Research methods in education. British Journal of Educational Studies. 48 (4):446-446.

Denzin N. K. (1997). Interpretive ethnography: Ethnographic Practices for the 21st Century. Thousand Oaks, CA: Sage.

Denzin N. K. (2009). On Understanding Emotion. New Brunswick, NJ: Transaction Publishers.

Department of Environment (2018) Environment Quality (Clean Air) Regulation 2014- Environmental Quality Act 1974, Department of Environment, Ministry of Energy, Technology, Science, Environment & Climate Change.

Goh, D. H., Pe-Than, E. P., & Lee, C. S. (2017). Perceptions of virtual reward systems in crowdsourcing games. Computers in Human Behavior, 70, 365-374.

Hartley, J. (2004). Case studies in organizational research. Qualitative Methods in Organizational Research: A Practical Guide. pp.208-229. London: Sage.

Jarvie, H.P., Sharpley, A.N., Withers, P.J., Scott, J.T., Haggard, B.E., & Neal, C.(2013). Phosphorus Mitigation To Control River Eutrophication: Murky Waters, Inconvenient Truths, And Postnormal Science. Journal Environment Quality. 42 (2), 295–304.

Khalid, R. M., Mokhtar, M. Bin, Jalil, F., Rahman, S. A., & Spray, C. (2018). Legal framing for achieving ‘good ecological status’ for Malaysian rivers: Are there lessons to be learned from the EU Water Framework Directive? Ecosystem Services, 29(August 2017), 251–259

Lau, S., Mohamed, M., & Su’ut, S. (1996). Logru Berat Di Dalam Sedimen Sebagai Penyurih Kepada Punca Pencemaran Sungai Sarawak. Malaysian J. Anal. Sci. 2, 365–371.

Liao, J., Chen, J., Ru, X., Chen, J., & Wei, C. (2017). Heavy metals in river surface sedi- ments affected with multiple pollution sources, South China: distribution, enrichment and source apportionment. J. Geochem. Explor. 176, 9e19.

Liu, A., Duodu, G. O., Goonetilleke, A., & Ayoko, G. A. (2017). Influence of land use configurations on river sediment pollution. Environmental Pollution, 229, 639–646.

Low, W. P., Din, M. F. M., Chang, F. L., Moideen, S. N. F. B., & Lee, Y. Y. (2018). Empirical Models Of Kinetic Rate For River Treatment Analysis Of Cellulosic Materials. Journal of Water Process Engineering. 23(September 2018), 257–264.

Mutter, T. (2014). Don’t take away my status!–Evidence from the restructuring of a virtual reward system. Computer Networks(75), 477-490.

Parker, C. J., Winston III, W., Simpson, T., & Brady, S. S. (2018). Community Readiness to Adopt the Communities That Care Prevention System in an Urban Setting. American Journal of Preventive Medicine, 55(5), S59-S69.

Rasidi, M.H., Jamirsah, N.,& Said, I., (2018). Development of Urban Green Space Affects Neighbourhood Community Social Interaction. Asian Journal of Environment Behaviour Studies, 3(80),71-88.

Saffuan, R., Ariffin, J., & Amin, Z., (2018).Green Technology Design Approach for Liveable Park of Tasik Biru Kundang, Malaysian. Asian Journal of Environment Behaviour Studies, 3(7), 91.

Sain, V., Kundu K.K., & Mehta, V.P. (2017). Dissemination and Utilization of Market Information System by Farmers for Gram Crop in Bhiwani District of Haryana, India. International Journal Current Microbiology Application Science, 6(4),58-65.

Sasao, T. K., Kostakos, V., Kuribayashi, K., & Goncalves, J. (2017). Community Reminder: Participatory contextual reminder environments for local communities. International Journal of Human-Computer Studies,(102), 41-53.

Sharifi, A. (2016). From Garden City to Eco-urbanism: The quest for sustainable neighbourhood development. Sustainable Cities and Society, 20(1-16).

Stake, R.K. (2010). Qualitative Research: Studying How Things Work. New York: The Guilford Press

Strauss, A. & Corbin, J.M. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. California: SAGE Publications. Cohen and Manion (2000)

Tan, L., Roegiest, A., Lin, J., & Clarke, C. L. (2016). An exploration of evaluation metrics for mobile push notifications. In Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval (pp. 741-744). ACM.

Toda, M., Njeru, I., Zurovac, D., Tipo, S. O., Kareko, D., Mwau, M., & Morita, K. (2016). Effectiveness of a mobile short-message-service–based disease outbreak alert system in Kenya. Emerging infectious diseases, 22(4), 711.

Wang, A. J., Bong, C. W., Xu, Y. H., Hassan, M. H. A., Ye, X., Bakar, A. F. A. & Loh, K. H. (2017). Assessment of heavy metal pollution in surficial sediments from a tropical river-estuary-shelf system: A case study of Kelantan River, Malaysia. Marine Pollution Bulletin, 125(1–2), 492–500.

World Bank Development Report (2018), Reducing Pollution. The World Bank Group.



How to Cite

Rohana, S., Amir Hussin, A. ’Aatieff, Abdamia, N., & Mohd, M. (2019). Developing A Pollution Free Environment Framework Through Technology Integration (e-Hailing App). Environment-Behaviour Proceedings Journal, 4(10), 161-167.